Bullfrog’s Water Sport is available as a lotion bottle or a continuous spray can, both as SPF 50. Water Sport products feature a blue and silver label and a surfer emphasizing WaterArmour Tech technology that uses a hydrophobic polymer and offers the longest lasting water resistance available. Bullfrog’s Land Sport is available as an alcohol-based gel bottle or continuous spray can, both as SPF 50, and is also sold as a clear zinc SPF 50 Quik Stik and an SPF 50 Lip Balm. Land Sport products feature a yellow and silver label with a biker emphasizing the brand’s trademarked “Sweat Tech” technology, which helps the skin breathe by allowing sweat to pass through and evaporate. Green bottles and spray cans have black caps and labels are color-coded according to activity, with black and white line drawings of different sports. Each segment is designed to meet the specific needs of consumers in those different outdoor environments,” Toth explains.īullFrog’s new packaging includes a bold design featuring a metallic silver logo. The BullFrog line is now divided into three activity-based segments: Land Sport, Water Sport, and Adventure, which includes BullFrog's well-known Mosquito Coast sunscreen and insect repellent combination. “Men don’t traditionally frequent the sun care aisle and we saw this as an untapped opportunity. SolSkyn recently repositioned BullFrog to target outdoor enthusiasts and male shoppers. NO-AD Baby Sun Care is available as a lotion or no-drag stick featuring organic beeswax, both SPF 50. “We saw the opening for our family-focused brand to offer something that was missing in the market - affordable sunscreen for babies. Blue, orange, purple, pink and green bottles and spray cans are paired with yellow caps, with each color representing a different SPF.įor 2016, NO-AD also launched NO-AD Baby Sun Care. The bottles and sprays have a new look, in vivid fun colors with stylized beach umbrella graphics in various contrasting hues. This year, NO-AD’s packaging was also redesigned. Since we don’t advertise, we’re able to pass those savings on to consumers,” she says. “Our products are priced at less per ounce than our competitors. Proving its development process is working well, NO-AD experienced the highest growth in the sun care category in 2015, posting a 17% gain in sales, according to this article in Happi. “We’re the fastest growing brand in sun care,” Toth adds, attributing success to the brand’s low price point. "While there is no evidence that sunscreens with paraben or retinyl palmitate pose an issue, many customers and consumers wanted a paraben- and retinyl palmitate-free product." “We were able to accomplish that in just one product cycle,” she says. SolSkyn recently responded to feedback quickly from its retail partners and reformulated its NO-AD brand, making it the first paraben- and retinyl palmitate-free mass market sunscreen. We design our sun care products to meet specific consumer needs - opportunities that either we or our retail partners identify.” She explains, “When a retailer needs customized SKUs, for example, we meet that need and that's one of our key points of differentiation.” Toth says, “We consider our retail partners our co-creators. She says that the brands are doing well because the company really listens to its retail customers - and can respond quickly to deliver products that consumers want. “Our brands really resonate with consumers,” says Krisztina Toth, SolSkyn’s brand manager. SolSkyn Personal Care, based in Orlando, Florida, manufactures and markets three well-known sunscreen brands - BullFrog, NO-AD and Ocean Potion.
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